Hotels in Ureki

For a truly unique beach holiday, look to Ureki on Georgia’s Black Sea coast. Its main attraction is the magnetic sand, a rare dark blend of iron and magnetite believed to have therapeutic properties. Visitors spend their days lounging on this distinctive shoreline or strolling the long, pine-shaded boulevard that runs parallel to it. The atmosphere is relaxed and local, a world away from the larger resorts, with small cafes serving fresh khachapuri right by the water.

This destination is ideal for families and travelers seeking a simple, health-focused retreat. The entire town is walkable, with most accommodations just a short stroll from the beach. While there’s no train station in Ureki itself, marshrutka minibuses connect regularly to the regional hub of Ozurgeti, which has rail links to Tbilisi and Batumi. Renting a car provides the most flexibility for exploring nearby villages like Shekvetili, home to the quirky Tsitsinatela amusement park.

Accommodation here is overwhelmingly made up of guesthouses and small, family-run hotels offering direct beach access and home-cooked meals. You’ll find a good selection of these practical stays on HOTEVI, such as the well-rated Hotel Ritsa, which features a garden and apartments just minutes from the sea.